The Curious 7 Year Cycle is a Branded Content project by Discovery Networks + Hyundai; for the release campaign of the new HB20 car.
Anthroposophy is a field of study that covers many aspects of human life - such
as health; education; work; behaviour; among other aspects of life. It states that
the human being has to know itself in order to know the universe. This field of
study was responsible for creating the theory of the septennium, helping to
understand the cyclic condition of life every 7 years, where each cycle adds up
to the knowledge acquired in the previous cycle, in the search of a new
In partnership with the Discovery channel, we created 4 episodes of 60 seconds each, explaining the curiosities and details behind the 7 year cycle in Brazil and the world, in the areas of: Design; Science; Technology; and Behaviour. The new Hyundai HB20 also celebrates its 7 year anniversary in September 2019.