We were approached by MTV to craft a fresh visual identity for the most important event in Latin America, MTV MIAW 2023, where we commemorate the standout moments of pop culture, emcompassing music, entertainment, and the digital realm.
Our protagonist is a cat that makes appearances in various forms: from pop-ups and chat interactions to generating cat-themed content for award categories and bumpers. This feline companion adds a playful and entertaining dimension to the project, highlighting the seamless integration of AI and humans, ops... animals. It's important to have a user operationg this futuristic AI system, and this cat embodies a surreal level of imagination that surprises everyone.
The art direction brings together the best of both worlds, drawing inspiration from vintage computer interfaces and iconography, pixel art, ASCII, while embracing the limtless possibilities of AI technology. This dynamic interplay between the past and the future results in an engaging, immersive, and visually stunning presentation that captivates viewers from start to finish.
AI technology is relatively new, and as a result, it can be somewhat unstable. Like in the past, we have seen the beginning of many new techs and their error, we've witnessed the emergence of AI and highlighted them, mainly because they are outstanding and it presents a wonderful opportunity for humor!