For the opening sequence of Tô Nessa, a sitcom by Globo, LLAMA studio crafted a visual identity that connects uniquely and authentically with the Brazilian audience. Using a mixed media approach that combines illustration, collage, and 3D, we developed a vibrant, lively aesthetic that reflects the rich visuals of a typical Brazilian home. Our work is designed to engage with Globo’s broad and diverse audience, delivering a piece that balances concept and technical skill to create impactful, widely appealing communication.